DreamColor for DreamWorks

A few weeks ago, Chris Main of Layers Magazine and I went out to Los Angeles to attend a Hewlett-Packard event where they were going to reveal a new product. Only a select few were invited to the event and I somehow convinced him to let me go. The reason was that the event was being held at the DreamWorks Animation studio in Glendale, CA. The product was HP’s new DreamColor display which was developed in collaboration with DreamWorks. Hewlett-Packard has been a long time technology partner with DreamWorks and DreamWorks animators were still working on CRT monitors. This is because the black level and color contrast looked much better than even the newest LCD’s. So HP developed the DreamColor display to remedy this problem. Now despite visiting one of the coolest studios anywhere, Chris and I had the chance to play around with these displays first-hand and I must say I was blown away. The interesting thing is that the display contains built-in color spaces for animation, video editing, photography, graphic design, etc. You can also load up your own custom spaces as well. The display also has a tri-color LED backlight which produces deeper, richer colors with a color gamut 46% greater than standard LCD displays. Throw in a 30-bit color accuracy and a 1000:1 contrast ratio and I can honestly say that it is a sweet display. The cool part is that this display will be available to the pro-sumer market at a suggested retail of around $3500. Read the full press release here.

Oh, by the way, while we were out at DreamWorks, we got a special pre-screening of Kung Fu Panda. It was a really cool movie!!!