The Long And The Short Of Type
Although the Character palette has numeric controls for making your type fatter (horizontal scaling) or taller (vertical scaling), it's usually easier to do these two functions visually (rather than numerically). Here's how: First set your type, then with the Type cursor still blinking somewhere in the text, press-and-hold the Command key (PC: Control key) to bring up the Free Transform bounding box. To make your type fatter, click on the center handle on either side, release the Command/Control key and drag outward. To make your type taller, grab the center handle on the top or bottom, release the Command/Control key, and drag upward or downward.