Westcott, one of the Official Sponsors at Photoshop World, wanted to create an area and atmosphere at Photoshop World Conference & Expo where photographers can feel comfortable in a photo-shoot setting. Attendees are able to learn lighting and become more knowledgeable while adding beauty photographs to their portfolios.
Westcott brings something different to Photoshop World Conference & Expo. They set up live demos and photo-shoots for photographers to test and experience each product first hand.
By doing this Westcott, receives feedback directly from the consumer, allowing them to take the feedback to the product team. This interaction allows the manufacture to make better products for photographers. Westcott connects better with their consumers at Photoshop World Conference & Expo.